Collaboratively, we will distill your brand and mission statement into a cohesive print campaign. First, we may start with a refresh of your logo. Here, we may ascertain colors, font, and iconography. If no need for a new logo, we dive deep into who is your customer, what is the proposition you want to make? We might even look into the psychographics of what they aspire to and might need from your product and service. We also take into consideration your competition, time of year, media landscape, and your budget.
Your budget will contribute to the size of your print advertisement since we want to have a solid media reach and media penetration.
Once we have a concrete pathway, we start work on the print ad.
This is an impactful TV spot for the Rhod Island Library Association (RILA) and the Coalition of Library Advocates (COLA). The effort is part of a statewide library advocacy campaign to encourage patrons and the general public to contact their elected official and voice their support for all RI Libraries.
